Alfred Newman (March 17, 1900 – February 17, 1970), was a major American composer of music for films. In 1939, Newman began a twenty-one year career as music director for 20th Century-Fox Studios. He composed the familiar fanfare which accompanies the studio logo at the beginning of Fox's productions. At Fox, he also developed what came to be known as the Newman System, a means of synchronising the performance and recording of a musical score with the film. The system is still in use today.